Search Engine Marketing [SEM]

What is it?
Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion, also includes search engine optimization (SEO) within its reporting, but SEO is a separate discipline with most sources.

What services are provided?
Our Internet marketing team can help you achieve measurable results through:

* Integrated Marketing Strategy
* Search Engine Optimization (SEO)
* Display Media and Paid Search (PPC)
* Social Media
* Email Marketing
* Affiliate Marketing
* Analytics and Optimization

When should you use these services?
If you're thinking about hiring an SEM, the earlier the better. SEM is somewhat different from SEO services in that a complete marketing strategy and measurement plan is provided with your Paid for Placement and Pay Per Click campaigns.


What is the cost for these services?
There is a startup one-time fee and then a monthly fee. Typically, you sign up for one year. In addition, the budget for any paid postioning and pay per click costs are extra.